{"id":1888,"date":"2021-04-21T08:00:00","date_gmt":"2021-04-21T11:00:00","guid":{"rendered":"https:\/\/www.silbeck.com.br\/blog\/?p=1888"},"modified":"2021-08-17T14:07:02","modified_gmt":"2021-08-17T17:07:02","slug":"google-travel-para-hoteis","status":"publish","type":"post","link":"https:\/\/www.silbeck.com.br\/blog\/google-travel-para-hoteis\/","title":{"rendered":"Google Travel e an\u00fancios gratuitos: o que muda para os hot\u00e9is"},"content":{"rendered":"\n

Pensando em melhorar a experi\u00eancia<\/a> do h\u00f3spede, o Google Travel traz na sua plataforma um produto 3 em 1 para os viajantes.<\/strong> Ou seja, embarcar na jornada do viajante em um \u00fanico lugar.<\/p>\n\n\n\n

Desta maneira o viajante consegue pesquisar seu destino, ver passagens a\u00e9reas e ainda encontrar seu hotel ideal.<\/p>\n\n\n\n

Em mar\u00e7o, o Google Travel anunciou que os resultados das buscas por hot\u00e9is deixaram de ser exclusivamente baseados em an\u00fancios pagos.<\/strong><\/p>\n\n\n\n

Desta forma, seu hotel ou pousada, se trabalharem direito, ter\u00e3o maior numero de reservas diretas para seu site, diminuindo a import\u00e2ncia dos intermedi\u00e1rios. As OTAs entram numa disputa ainda mais acirrada entre si e tamb\u00e9m com os seus fornecedores: companhia a\u00e9reas, hot\u00e9is e etc.<\/p>\n\n\n\n

Mas como sai na frente e conseguir mais reservas diretas com essa novidade? Continue acompanhando este artigo.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Como aproveitar a nova atualiza\u00e7\u00e3o do Google Travel?<\/h2>\n\n\n\n

Em artigo recente, Craig Stewart, diretor da Freetobook, listou as tr\u00eas medidas que devem ser tomadas para seu hotel se destacar na lista gratuita do Google Travel. S\u00e3o elas:<\/p>\n\n\n\n

Melhor pre\u00e7o<\/h3>\n\n\n\n

Quando falamos em melhor pre\u00e7o, n\u00e3o \u00e9 para voc\u00ea hoteleiro, baixar o valor da sua di\u00e1ria mediante a concorr\u00eancia, mas sim mostrar para o seu cliente quais os benef\u00edcios que o seu hotel oferece a ele. Mostrar a experiencia que o seu hotel pode proporcionar a ele.<\/p>\n\n\n\n

Manter sua p\u00e1gina no Google My Business atualizada<\/h3>\n\n\n\n

\u00c9 importante que o seu hotel mantenha a p\u00e1gina do google meu neg\u00f3cio<\/a> sempre atualizada, com coment\u00e1rios dos h\u00f3spedes, boas fotos de sua hospedagem e da regi\u00e3o. Principais pontos tur\u00edsticos e todas as informa\u00e7\u00f5es sobre o seu hotel.<\/p>\n\n\n\n

Tenha o site sempre atualizado<\/h3>\n\n\n\n

Seu cliente pode encontrar seu hotel no google travel e tentar achar seu site, em busca de pre\u00e7os menores. Assim, voc\u00ea tamb\u00e9m tem que manter seu site sempre atualizado. Mostre-lhe tudo o que seu hotel tem a oferecer e ofere\u00e7a um motor de reservas<\/a> para facilitar a reserva no seu site.<\/p>\n\n\n\n

Porque o Google est\u00e1 fazendo isso?<\/h2>\n\n\n\n

Muitos bons motivos. O Google se preocupa com a experi\u00eancia do usu\u00e1rio. Voc\u00ea usa a pesquisa do Google porque \u00e9 o melhor mecanismo de pesquisa. O Google quer que voc\u00ea diga que voc\u00ea tamb\u00e9m reserva por meio da metabusca do Google porque \u00e9 o melhor lugar para encontrar as melhores tarifas e disponibilidade.<\/p>\n\n\n\n

Conclus\u00e3o<\/h2>\n\n\n\n

Falamos aqui de medidas simples e que n\u00e3o demandam grande investimento. Pelo contr\u00e1rio, em alguma medida, essa decis\u00e3o do Google pode ser entendida como uma volta \u00e0s origens, quando a competi\u00e7\u00e3o pelo p\u00fablico era mais equilibrada e quem oferecia os melhores pre\u00e7os e servi\u00e7os tinha prefer\u00eancia. Ainda que \u2013 vale lembrar \u2013 an\u00fancios pagos continuar\u00e3o no topo de todas as listas de resultados.<\/strong><\/p>\n\n\n\n

Portanto, aproveite para conseguir mais reservas diretas para a sua hospedagem <\/p>\n\n\n\n

Informa\u00e7\u00f5es: blog Phocuswire<\/em><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Pensando em melhorar a experi\u00eancia do h\u00f3spede, o Google Travel traz na sua plataforma um produto 3 em 1 para os viajantes. Ou seja, embarcar na jornada do viajante em um \u00fanico lugar. Desta maneira o viajante consegue pesquisar seu destino, ver passagens a\u00e9reas e ainda encontrar seu hotel ideal. Em mar\u00e7o, o Google Travel […]<\/p>\n","protected":false},"author":3,"featured_media":1892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"zakra_page_container_layout":"customizer","zakra_page_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"footnotes":""},"categories":[55],"tags":[106,18],"class_list":["post-1888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotelaria","tag-google-meu-negocio","tag-hotelaria"],"yoast_head":"\nGoogle Travel: o que muda para os hot\u00e9is? - Silbeck Blog<\/title>\n<meta name=\"description\" content=\"Google Travel anunciou que os resultados das buscas por hot\u00e9is deixar\u00e3o de ser exclusivamente baseados em an\u00fancios pagos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silbeck.com.br\/blog\/google-travel-para-hoteis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Travel: o que muda para os hot\u00e9is? - 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