{"id":1588,"date":"2020-07-16T08:20:05","date_gmt":"2020-07-16T11:20:05","guid":{"rendered":"https:\/\/www.silbeck.com.br\/blog\/?p=1588"},"modified":"2021-08-11T14:40:36","modified_gmt":"2021-08-11T17:40:36","slug":"3-dicas-de-marketing-para-hotelaria","status":"publish","type":"post","link":"https:\/\/www.silbeck.com.br\/blog\/3-dicas-de-marketing-para-hotelaria\/","title":{"rendered":"3 dicas de marketing para hotelaria"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>O marketing para hotelaria tem crescido cada vez mais diante do cen\u00e1rio atual. Afinal, dentro do mundo do marketing hoteleiro, h\u00e1 um mundo de possibilidades.<\/p>\n\n\n\n<p>Basicamente, estas possibilidades podem atrair, se relacionar e converter novos clientes, fidelizar os atuais consumidores, ampliar e otimizar o relacionamento, fortalecer a imagem da marca, engajar colaboradores, entre outras in\u00fameras vantagens!<\/p>\n\n\n\n<p>Ou seja, investir no marketing para hotelaria por sim impulsionar o crescimento do seu neg\u00f3cio, e ainda posicionar o seu hotel nos meios online para facilitar a comunica\u00e7\u00e3o com seus h\u00f3spedes.<\/p>\n\n\n\n<p>Dentre as estrat\u00e9gias de marketing e marketing digital, podemos listar diversos m\u00e9todos que v\u00e3o ajudar o seu hotel a crescer! E neste post n\u00f3s iremos falar sobre as principais a\u00e7\u00f5es de marketing para hot\u00e9is.<\/p>\n\n\n\n<p>Quer saber mais sobre este assunto? Ent\u00e3o n\u00e3o deixe de nos acompanhar neste post! Est\u00e1 preparado?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1- Invista em marketing de conte\u00fado<\/h2>\n\n\n\n<p>Um sonho compartilhado por todos os hot\u00e9is \u00e9 ter o seu neg\u00f3cio no topo dos resultados de pesquisas.<\/p>\n\n\n\n<p>Afinal, um dos principais meios de procura por produtos e servi\u00e7os s\u00e3o os mecanismos de busca, como o Google, Yahoo, Bing, entre outros.<\/p>\n\n\n\n<p>Segundo pesquisa do CNDL\/SPC Brasil, 97% dos internautas buscam informa\u00e7\u00f5es online antes de comprar em lojas f\u00edsicas. E podemos afirmar a mesma coisa para os h\u00f3spedes que querem fazer reservas!<\/p>\n\n\n\n<p>Por isso, o marketing de conte\u00fado \u00e9 um meio do seu hotel expor os seus principais benef\u00edcios. Ele se trata da produ\u00e7\u00e3o de conte\u00fados relevantes destinados ao seu p\u00fablico.<\/p>\n\n\n\n<p>Voc\u00ea pode falar sobre a import\u00e2ncia de uma boa limpeza nos hot\u00e9is, ou sobre o <a href=\"https:\/\/lista.solucoesindustriais.com.br\/detector-de-gas\"><strong>detector de g\u00e1s<\/strong><\/a>, dentre outros assuntos que chamam a aten\u00e7\u00e3o dos h\u00f3spedes o. Como resultado, isso ir\u00e1 gerar mais tr\u00e1fego para o seu website e, assim, mais chances de vendas!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2- Aposte no e-mail marketing<\/h2>\n\n\n\n<p>Outra estrat\u00e9gia de marketing para hotelaria \u00e9 o e-mail marketing. Ele diz respeito ao disparo de e-mails para o seu p\u00fablico com determinadas finalidades.<\/p>\n\n\n\n<p>Voc\u00ea pode disparar e-mails para seus potenciais h\u00f3spedes com informa\u00e7\u00f5es sobre o seu hotel, promo\u00e7\u00f5es, descontos, brindes sazonais como <a href=\"https:\/\/www.cestacheia.com.br\/cesta-de-natal\"><strong>cesta de natal<\/strong><\/a>, atualiza\u00e7\u00f5es, dentre outros.<\/p>\n\n\n\n<p>Uma das principais vantagens do e-mail marketing \u00e9 que os e-mails podem ser disparados de maneira precisa e bem segmentada para o seu p\u00fablico, aumentando as chances de acerto!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3- Esteja presente nas redes sociais<\/h2>\n\n\n\n<p>Mais uma estrat\u00e9gia de marketing para hotelaria se trata dos meios sociais como ferramenta de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p>Sabemos que, al\u00e9m da procura por reservas ser bastante concentrada nos buscadores, como o Google, ela tamb\u00e9m est\u00e1 muito presente por meio de indica\u00e7\u00f5es e recomenda\u00e7\u00f5es de outras pessoas.<\/p>\n\n\n\n<p>E as redes sociais s\u00e3o os principais meios pelos quais as pessoas compartilham suas experi\u00eancias com hot\u00e9is.<\/p>\n\n\n\n<p>Por isso, com as redes sociais, seu hotel poder\u00e1 saber o que seus clientes acham dos servi\u00e7os, al\u00e9m de tamb\u00e9m criar estrat\u00e9gias para se relacionar e interagir com seu p\u00fablico!<\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 poss\u00edvel fazer parcerias com outros segmentos complementares, como empresas de<strong> <\/strong><a href=\"https:\/\/lista.solucoesindustriais.com.br\/food-truck\"><strong>food truck<\/strong><\/a>, por exemplo, para trocar divulga\u00e7\u00f5es e alcan\u00e7ar um p\u00fablico ainda maior.<\/p>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 sabe sobre as principais dicas de marketing para hotelaria, o que acha de seguir essas dicas e ter sucesso? Gostou do post? Conta pra gente!<\/p>\n\n\n\n<p><em><strong>Esse artigo foi escrito por Rafaela Ricardo, Criadora de Conte\u00fado do <a href=\"https:\/\/solucoesindustriais.com.br\/\">Solu\u00e7\u00f5es Industriais<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Venha descobrir neste post sobre as maiores dicas de marketing para hotelaria!<\/p>\n","protected":false},"author":3,"featured_media":1590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"zakra_page_container_layout":"customizer","zakra_page_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"footnotes":""},"categories":[54],"tags":[49],"class_list":["post-1588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-para-hotelaria","tag-marketing-para-hotelaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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